How Lori Senecal Found Success In The Advertising Business

Growing up in Canada, Lori Senecal has older siblings who she looked up to. Seeing them achieve their goals motivated her to do the same. She is now a leader in the advertising world as the Global CEO for Crispin Porter + Bogusky (CP+B). She has over the course of her career developed into someone that brings out the best in the teams she manages. Each time she has taken a position at an advertising company she has left it in a better place than she found it.

Early in her career, Lori Senecal was responsible for thinking up and establishing TAG Ideation. This was a young-adult marketing unit of McCann Erickson. One facet of her career she has become a notable expert of is data analytics. She has used her talents to promote many brands such as Xbox, Applebee’s, Nabisco, and Sprint. Her success led to her being tapped to lead McCann Erickson Worldwide’s sales and marketing division. For more details visit Adweek.

Later on in her career Senecal joined kbs+ in New York City as their CEO and Global Chairman. While she was leading this company it developed into a company in the advertising industry that was desirable to work at because of the atmosphere she had created. When she first joined this company as its top executive it had 250 people employed. At the time she left to pursue other opportunities it had 900 people employed around the world. Check out Crunchbase to knowmore.

According to Campaignlive, as the Global CEO at CP+B Lori is responsible for overseeing the growth and expansion of the advertising agency’s international business. This company has nine international offices which need to be coordinated in order to create effective and universal advertising campaigns. She is credited with building an inventive and collaborative environment that other companies enjoy working with.

Lori Senecal has been recognized in her career in a number of ways. She was named an “Agency Executive to Watch” in 2016, and she was also credited as a “Creativity Innovator of the Year” By the industry magazine Advertising Age. Another award she has won, in 2013, was the Quantum Leap Award which was presented due to her proven leadership skills.

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