Craft beer makes up about 10% of the Canadian beer market. It is becoming a rapidly growing market. There are currently 520 craft beers in Canada. Ontario, British Columbia, and Albert have most of the craft beer breweries in Canada. The first modern craft brewery in Canada was Horseshoe Bay Brewery on Vancouver founded in 1982. Each province has shown a steady increase in craft beer sales in recent years. Most craft brewing companies in Canada tend to be small and locally owned. Some foreign owned breweries have threatened the steady growth of the craft beer market in Canada, as well as the buyout of smaller breweries to larger more well established commercial breweries. Ontario is particularly known for its craft beer and breweries. It has seen the most growth in recent years and has some of the most establish craft breweries in Canada (http://www.westender.com/eat-drink/steamworks-is-much-more-than-a-brew-pub-1.879352).
Pioneering the craft beer revolution is Eli Gershkovitch, CEO of Steamworks Brewery. He approaches his company completely differently than your typical CEO. His casual and laid-back attitude towards business compliments the craft beer industry very well. Eli Gershkovitch’s business motto is “you grow to meet demand, or demand will shrink to meet you”. This saying is also founded in basic economic principles.
Eli Gershkovitch’s company Steamworks of Ontario, Canada uses a combination of traditional and innovative business models to set them apart from the competition and keep the company operational. Steamworks provides their customers with quality craft beer at a reasonable price. Steamworks a pub that was founded in 1995. Eli Gershkovitch decided to expand his business slowly. His expansion plan mirrors the trends of the beer market which allowed them to be a successful business for so long.
Eli Gershkovitch is the Chief Executive Officer of Steamworks Brewery and Companies. He is a well-known businessman throughout Canada. He is also a lawyer and a pilot (IMBd). Eli Gershkovitch was born in 1975 and he is from Canada.