Lori Senecal Went After Leadership Opportunities Throughout Her Career

When Inspirery featured Lori Senecal, Global CEO of Crispin Porter + Bogusky (CP+B), as an inspiring businessperson, Senecal shared how being a gymnastics coach during her college years honed her leadership skills. Coaches lead, according to Senegal, therefore she developed her communication and management skills. In her interview, Senegal said, “Once you are a leader, it’s hard to be a follower.” In addition, Senecal talked about the power of positive thinking, which helped her to succeed in the advertising industry.

In her interview, Senecal noted that one of her strategies was especially effective for landing a client. She suggests that an advertising professional learn all about a potential client’s company in order to impress them with a relevant advertising campaign. She is also excited about how the Internet and technology have changed the advertising industry. To know more about her, visit LinkedIn.

As global CEO for CP+B, Senecal is in charge of CP+B’s worldwide development and aligning the advertising agency’s 10 international offices with over 800 employees. CP+B operate in London, São Paulo, Gothenburg, Copenhagen, Stockholm, Hong Kong and Beijing, in addition to three offices in the U.S. Under Senecal’s leadership, CP+B gained prestigious new clients, including Hershey and American Airlines. Senecal is known for her passion, her focus and her work ethic, in addition to her creative talent. When Senecal joined CP+B, Chairman Chuck Porter said, “She shares our values and passion, and she brings an extraordinary level of management experience and expertise.”

Before her current role with CP+B, Senecal was president of the McCann Erickson’s New York office and global executive chair of KBS (Kirshenbaum Bond Senecal). As recognition of Segal’s focus and leadership, Advertising Age named her as one of their Agency Executives to Watch in 2016. In 2014, she was one of Ad Age’s Women to Watch. In 2013, she won one of the AWNY Game Changer’s Quantum Leap Awards for innovation. Senecal is on Ad week’s Power List as well.

Lori Senecal served as a jury chair for the Isaac Awards and as a board member of MDC Partners. She offers advertising industry insight through television appearances and speaking engagements as well.

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