Don Ressler Helped Bring Fabletics to Life

Kate Hudson, an Oscar-nominated actress, turned her passion for a healthy lifestyle into a million-member global business. Fabletics is an activewear brand that has come a long way in three short years. The brand on Crunchbase was inspired by Hudson’s love of activewear. It is all she wears, and it can get very expensive. She wanted to create a high quality product at an affordable. Fabletics started out as an online company, but now has 18 storefronts nationally. The company has also seen a lot of growth internationally. To make Fabletics a reality, Hudson teamed up TechStyle CEOs Don Ressler and Adam Goldenberg. There are a few factors that made this partnership a reality.

Fabletics has a quick turnaround time. Products go from design to production within eight weeks. This is only possible because they hired a highly qualified and talented team on Their members a very important to them, so developing meaningful and personal relationships with them members are also critical to their success. Customers keep coming back because Fabletics is always coming out with new styles and designs at As the company grows in size it continues to improve. The company quickly turns any criticism and negative publicity as a chance to learn, grow, and improve their business.

Don Ressler is the co-CEO of JustFab Inc. He and his wife have a passion for fitness which made him a perfect partner for Kate Hudson and her Fabletics brand. Don Ressler envisioned creating a brand that would motivate people to get in shape, but didn’t cost them hundreds of dollars. Fabletics drives about 30% of all of the JustFab profits.

Don Ressler says that Fabletics has some exciting expansions coming in the near future. They will be available in more storefronts. They will also soon be launching a men’s activewear line.